In April 2024, Ideaport Riga participated in Oracle Siebel CRM events held in Sweden and Finland. During the event, Ideaport Riga showcased the potential of Magnet AI to transform the CRM landscape. Magnet AI is a free and open-source solution that offers innovative capabilities to revolutionize customer relationship management.

Three months ago, Ideaport hosted a four-episode webinar series entitled "Three initiatives to transform your Siebel CRM in 2021." After the introductory overview webinar, we dived each initiative's details, covering such topics as Siebel Cloud Native Architecture, Siebel - Kafka integration and Siebel UX transformation using Ideaport tools and methods. Ready to access the recordings? They are right here. 

Now it's the time for another webinar series, "Hedging your Siebel career", with three episodes.

While working as Siebel Business Analysts, you have mastered a lot of skills. You are adept at talking to business subject experts and formulating functional requirements. You know end-to-end business processes in your company inside out. You learned to work with Siebel developers and write comprehensive user stories for them. Wonder where you can develop next? What about the Scrum Product Owner certification? Ah, you’ve already got it.

When I first heard of DX4C a year ago, I was dismayed: how come Oracle uses the best Siebel engineering team resources to develop some other product rather than building the stuff Siebel CRM customers require? 

In this article, I would like to familiarize Siebel experts with the main terms, tools, and methods used in the User Experience (UX) domain. To make concepts more tangible, I will explain what UX tools we at Idea Port Riga use during the two-week-long mini-project as we discover Siebel UX improvement opportunities.