Why Salesforce UX?
While Salesforce comes with its modern application look and feel, companies neglect other UX aspects as they implement the system. Little attention is paid to how fast users can complete their tasks in Salesforce and how intuitive the UI is. Such an approach results in poor user adoption rates and weak ROI.
Meet your Salesforce implementation goals
Nucleus Research points out that 51 percent of Salesforce customers would switch to another CRM solution if given the opportunity. Low user engagement with the system often causes such failures. Great UX makes Salesforce work for your team, and your team heavily using Salesforce makes your business case work.
Improve users’ productivity
Among all UX dimensions, task completion time is the most important for employee-facing applications. The less time Salesforce demands from the sales users, the more likely they are to use it. The faster your service staff resolves customer inquiries, the better customer satisfaction you get.
Decrease new employees’ ramp-up time
Making new employees effective in their roles is often challenging. And learning how to work with non-intuitive and over-complicated CRM applications can make it even more so. As we improve your Salesforce UX, using Salesforce will be a no-brainer for your new colleagues.
Better quality of work outputs
Better data means better decisions. Salespeople actively using Salesforce means better quality of your customer data and sales forecasts. CSRs providing the right answer to customers' questions during the first contact means better CSAT scores. Fewer data entry mistakes mean less re-work and less costs.