Lead the Way in CRM Innovation with Generative AI

Enhance productivity, customer satisfaction, and operational efficiency by leveraging our unique blend of expertise in CRM, Generative AI, and user experience design.

 

 

Sign up for a free business AI workshop to discuss Gen AI use cases for your enterprise.

Gen AI is here to stay for a reason

Businesses are adopting generative AI to enhance productivity, with a focus on automating repetitive tasks and providing excellent customer service. There are multiple business benefits, especially in the CRM domain.

Improved Operational Efficiency

Improved Operational Efficiency

Improving customer satisfaction while decreasing operational costs is a challenging goal many customer-facing units face today. Adding AI Agents that quickly analyze and draft solutions to customer inquiries by accessing company knowledge bases and systems APIs, will help you to "do more with less".

Accelerated Employee Productivity

Accelerated Employee Productivity

Gen AI provides instant access to corporate knowledge of business processes, products, and IT systems, which is especially valuable for new employees, reducing their time-to-competence. Couple it with the automation of routine, low-value tasks, and take employee productivity to the next level.

Increased Customer Satisfaction

Increased Customer Satisfaction

The customer review Gen AI helps you receive:"What an exceptional experience! Mary grasped my issue almost instantly, and she resolved my problem in a single call – a rarity in my experiences with customer service. It was efficient, hassle-free, and truly impressive!"

Getting started with Generative AI

Check out the key aspects to think about before bringing AI agents into your business.

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Get Organized

Your processes should be clear and structured so AI agents know what to do.

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Data Quality

AI works best with clean, accurate, and up-to-date information.

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Set Boundaries

Establish strong guidelines to prevent AI from making biased or unethical decisions.

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Appropriate Use Cases

Identify tasks that are suitable for automation. Focus on areas where they can add significant value.

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Align Internally

Make sure your internal key stakeholders are on-board and in agreement on why you are doing this, what are the expected business benefits. Get ready for a cultural shift!

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Keep Customer-Friendly

Ensure that AI agents can handle tasks without compromising the customer experience.

Use Cases

Gen AI Status is changing from an overhyped remedy to every problem to a pragmatic solution for selected use cases supervised by an employee. Here are some use cases where Gen AI can take the load off CRM users and improve their productivity:

Translation

Translating incoming and outgoing communication with a customer

Classification

Determination of inbound customer request's type, category, sentiment, etc

Semantic Search

Finding similar CRM records using data in free-text fields or files

Summarization

Creating a case summary capturing critical details of customer interactions

Message Generation

Generation of suggested responses to customer requests

Data Explanation

Explaining the difference between two CRM records, e.g. invoices

Q&A / Chat

Generating answers using knowledge bases, manuals and FAQ

Single Intent Handling

Identifying customer intent and fulfilling it using proper CRM data

Complex Intent Handling

End-to-end customer request processing using agents

Gen AI drives innovation across a multitude of industries

It might be overwhelming to see so many use cases displayed together, and guidance on which ones could be most relevant for your business might be needed.

Say no more - we got you! Check out the breakdown of our existing client experience as well as the potential we see beyond!

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✈️ Aviation

  Q&A / Chat: Virtual travel assistants help with flight status, baggage policies, upgrades, and gate information.

 

  Message Generation & Intent Handling: Auto-draft responses for common requests like rebooking, cancellations, baggage claims, special assistance, or loyalty program issues.

 

  Summarization: Summarize delayed-flight complaints or operational incident logs to speed up follow-ups or compliance reporting.

 

  Classification & Sentiment Detection: Route urgent complaints (e.g. lost baggage, missed connections) faster using tone and content classification.

 

  Translation: Communicate across global customer bases and multilingual staff seamlessly.

🏦 Banking & Financial Services

 Classification & Sentiment Analysis: Automatically categorize inbound customer messages (e.g. complaints vs. requests) and detect emotional tone.


 Semantic Search: Search customer records and similar cases to resolve inquiries faster.


  Summarization: Create concise case summaries from support interactions.


  Message Generation & Single‑Intent Handling: Propose draft responses or automate simple tasks like balance queries, with follow‑ups supervised by agents.


  Q&A / Chat: Virtual assistants answering customer queries using knowledge bases.

🏘️ Real Estate

  Message Generation & Q&A: Draft listings, respond to tenant inquiries, and generate personalized replies for buyer interest or leasing questions.

 

  Summarization: Summarize property inspection reports, make contract changes, or maintenance requests.

 

  Classification: Categorize leads, sales or rent inquiries, or maintenance requests.

 

  Semantic Search: Search across documents, rent terms, or archived contracts for agents or tenants.

 

  Translation: Translate multilingual rent agreements and client conversations in international property markets.

🏭 Manufacturing

  Semantic Search: Quickly retrieve manuals, guides, or documentation from the knowledge base.

 

 Summarization: Auto-summarize invoices, reports, or customer complaints about equipment performance.

 

  Classification & Sentiment Detection: Classify service requests by urgency or detect dissatisfaction in B2B customer communications.

 

  Message Generation: Draft technical responses, parts dispatch confirmations, or follow-up maintenance instructions.

 

  Q&A / Chat: Virtual assistants help field agents or clients find specs, operating instructions, or compliance documents.

🛡️ Insurance

  Classification & Summarization: Automatically extract and categorize claims from user-submitted documents.


  Data Explanation: Highlight differences between policy terms or invoice/payment records.

 

 Message Generation & Complex Intent Handling: Auto-generate confirmations, policy documents, or claim responses; handle multi-step processes like policy renewals.

 

  Q&A / Chat: Agents field policy FAQs, coverage questions, claims status, etc.

🛍️ Retail

  Semantic Search & Classification: Understand customer inquiries about products, shipping, visual search across product descriptions.

 

  Message Generation: Draft personalized follow-ups, promotional emails, product recommendations or cross-sell suggestions.

 

  Q&A / Chat: Virtual shopping assistants answering questions, offering outfit suggestions, or guiding through product catalogs.

 

  Summarization & Intent Identification: Summarize support cases and handle single and multi-intent requests like order changes, returns, sizing inquiries.

Our Gen AI solutions

These, and other, use cases can be implemented in your Salesforce, Siebel, or other Oracle CRM, by applying our Salesforce and customized Gen AI solutions.

Gen AI for Salesforce

 

  Agentforce - Build Sales and Service Agents using the newly released Agentforce Platform.

   Data Cloud - Ground your Gen AI in customer data from Salesforce and other systems, as well as knowledge sources like articles.

   Einstein 1 Studio - Tailor actions, prompts, and models to your business needs, in a low-code way. Build copilots for your business activities.

  Einstein Trust Layer - Protect the privacy and security of your data.

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Customized Gen AI Solutions

 

   Infrastructure - The latest and most effective Cloud platforms, LLM models, and Vector databases.

   Development - Leverage the Gen AI focus of Langchain or the flexibility of custom Python code.

  Acceleration - The Magnet AI Accelerator to build, test, and evaluate flexible AI Apps with no code.

  Integration - Customized AI solutions are delivered to your Salesforce, Siebel, or other Oracle CRM.

 

 

Learn More

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We help businesses of all sizes get the most out of their Salesforce experience.
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What makes Ideaport Riga a successful CRM AI project delivery partner?

We wish implementing Gen AI was as easy as adding a "Do AI Magic" button to your CRM, but unfortunately, it's not. To unleash AI's full potential, organizations must reimagine their customer journey, redesign their workflows, and reimplement the user experience within their Salesforce and Siebel CRM systems.

Bringing this innovative technology to your CRM system can be challenging, but we are here to help you reach your desired destination safely.

Explore the Transformative Power of Generative AI

Sign up for a free 1:1 workshop

Integrating Gen AI into your CRM system might seem challenging, but we're here to guide you smoothly to your goals. Join the Business AI Workshop to discuss the use cases and effective approaches right for your business.

 

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Sign up for a free Business Gen AI Workshop

Explore the transformative power of Generative AI

Integrating Gen AI into your CRM system might seem challenging, but we're here to guide you smoothly to your goals. Join the Business AI Workshop to discuss use cases and effective approaches right for your business.

Juris Terauds - CRO

Sign up for a free Business Gen AI Workshop

Explore the transformative power of Generative AI

Integrating Gen AI into your CRM system might seem challenging, but we're here to guide you smoothly to your goals. Join the Business AI Workshop to discuss use cases and effective approaches right for your business.

Juris Terauds - CRO