Oracle CloudWorld London always presents an excellent opportunity to reconnect with colleagues and friends from the Oracle (Siebel) ecosystem. Currently, ninety percent of my time is dedicated to implementing Agentforce andMagnet AI solutions for our Salesforce and Siebel CRM clients. Naturally, I was interested to hear an update on Oracle's Fusion Applications' journey with Generative AI, expecting confirmation that they continue building  "hard-coded" Gen AI features and agents. 🛠️

In this post, we explore how businesses with complex product structures can use Agentforce to enhance customer support and drive upsell opportunities. To make this relatable, we focus on an airline industry use case - something many of us are familiar with as customers. This scenario applies equally to organizations with tiered product offerings, such as telecommunications providers or retail companies.

In April 2024, Ideaport Riga participated in Oracle Siebel CRM events held in Sweden and Finland. During the event, Ideaport Riga showcased the potential of Magnet AI to transform the CRM landscape. Magnet AI is a free and open-source solution that offers innovative capabilities to revolutionize customer relationship management.