Oracle CloudWorld London always presents an excellent opportunity to reconnect with colleagues and friends from the Oracle (Siebel) ecosystem. Currently, ninety percent of my time is dedicated to implementing Agentforce andMagnet AI solutions for our Salesforce and Siebel CRM clients. Naturally, I was interested to hear an update on Oracle's Fusion Applications' journey with Generative AI, expecting confirmation that they continue building  "hard-coded" Gen AI features and agents. 🛠️

In this article, I would like to familiarize Siebel experts with the main terms, tools, and methods used in the User Experience (UX) domain. To make concepts more tangible, I will explain what UX tools we at Idea Port Riga use during the two-week-long mini-project as we discover Siebel UX improvement opportunities.

For the second year in a row I am leaving San Francisco and Oracle OpenWorld very excited. Last year Oleg and I started to work on the idea, which eventually became the Nexus Bridge for Siebel Open UI. This year I have presented the process for running Siebel UX improvements projects at the Siebel Customers Advisory Board meeting in San Francisco. Nexus Bridge is a crucial technical enabler in Siebel UX projects run by both by Idea Port Riga and several other customers.