Sure we do! But… Wait a minute. What is ESB? Is it yet another 10-year-old “fancy” technology on its way to Valhalla? Before answering these questions, let us first understand what does this term actually mean.

So you have your Siebel CRM system up and running, a lot of data has already been accumulated, and now the time has come to establish a better control over your business processes? Say, you want to see the overall sales dynamics, find out which of the products sells better, or who in the sales team is your star player? There are two distinct ways how you can accomplish this: