Salesforce, the leading CRM platform, has redefined how businesses manage their operations and customer relationships. While Salesforce offers robust functionality out-of-the-box, the User Experience (UX) plays a vital role in reaching the business objectives behind the implementation.
In this blog, we will delve into the importance of UX design throughout the lifecycle of Salesforce, exploring the best times to plan and implement UX improvements.
To make Salesforce CRM highly effective for business and ensure widespread user adoption, a great user experience (UX) is crucial. The optimal method to accomplish this is through a phased approach to UX design, which has demonstrated itself as the gold standard best practice.
This article will explore the different phases of improving Salesforce UX and discuss the advantages of partnering with external resources for UX design.
Enhancing the user experience (UX) of Salesforce is not only crucial for user satisfaction but also holds significant business value. In this blog post, we will explore the monetary impact of improved UX and highlight the additional benefits that come with it, such as better decision-making, unlocking innovation, and higher return on investment (ROI) in Salesforce.
It is no surprise that Digital service channels are being used a lot more than before the pandemic. Consumers have embraced self-service, chatbots and live chat more in recent years, raising the digital expectation bar. By providing a poor Chatbot experience to your customers, you run the risk of customer churn. Since the rise of ChatGPT, we recommend that organizations invest in the latest generation of chatbots (like Einstein Chatbot) and pay closer attention to chatbot experience design and shift from menu-based to NLP-based or hybrid bots.
Three months ago, Ideaport hosted a four-episode webinar series entitled "Three initiatives to transform your Siebel CRM in 2021." After the introductory overview webinar, we dived each initiative's details, covering such topics as Siebel Cloud Native Architecture, Siebel - Kafka integration and Siebel UX transformation using Ideaport tools and methods. Ready to access the recordings? They are right here.
Now it's the time for another webinar series, "Hedging your Siebel career", with three episodes.
