On your own, you - even you! - will not be able to design or develop this feature, no matter how talented of a professional you are. This requires collective effort, and not just from management - from absolutely everyone. So, where do you start?
Spent two hours in a meeting discussing the outcomes of the last meeting. An hour and a half writing a report on the number of reports in a reporting period. Visited my boss with, as dad would say, a “rationalisation proposal”. My boss promised to discuss it with his boss and find out if it might interest his boss's boss. Just between you, me, and the watercooler, this means either "forget it" or "we'll discuss it, and if Venus leaves the shade of retrograde Mercury, we might approve it in half a year, axing the best bits". What? Did I work on my project? Well, yeah, of course... a bit, during lunch break. Why'd you ask?