Primekss, founded in 1997, is a leading concrete technology company and specialized concrete contractor working in more than 25 countries around the world, having own Concrete R&D center and employing more than 350 people.
The company has developed and patented own truly joint-less, Steel Fiber Reinforced Self –Stressing concrete flooring technology – PrīmX. The technology eliminates negative effects caused by concrete drying shrinkage thus allowing for more efficient structural designs, meaningful benefits for built constructions, and reduction of environmental levy – up to 70% saved CO2 emissions.
Primekss had been using Salesforce since 2015, implementing it with internal resources. However, the user experience and adoption were poor. The overall attitude towards Salesforce technology within the organization was predominantly negative.
Users perceived it as a mere obligation for entering the data required for financial forecasting. Previously, Primekss faced challenges in managing scattered information across various platforms. The potential of Salesforce for customer management and customer data input was largely neglected. Instead of utilizing the system for its intended purpose, employees relied on various other tools, such as Dropbox, Excel, email, and other applications, resulting in a disjointed and disorganized workflow. As a result, when the need arose for comprehensive data analysis and reporting, employees encountered difficulties in accessing and retrieving relevant information.
"I joined Primekss in 2019, and I quickly realized that I needed to gain a better understanding of Salesforce and explore its untapped potential. It was evident that we were not utilizing most of Salesforce’s functionalities. Additionally, Salesforce is a product that comes at a considerable cost,”
says Laura Barbara Vanaga, Business Development Manager
Vanaga explains: “To fully rely on Salesforce for our global sales operations, we needed to ensure that our US-based colleagues could work with US dollars and the imperial system in their daily operations. Constant conversions between the imperial and metric systems, as well as currency calculations, were not feasible. It placed additional demands on employees and could lead to significant errors.”
“The partnership with IdeaPort Riga has been instrumental in ensuring effective communication, streamlining workflows, and delivering projects in a timely manner. Their expertise in user research and prototyping has been invaluable, as they actively involved users in the design and testing phases. This approach ensured that the implemented solutions perfectly aligned with user needs,”
Vanaga explains: “I greatly appreciate that IdeaPort Riga always focuses on understanding our business processes at a foundational level. As a result, the solutions they implement in Salesforce are not mere replicas of existing processes but are designed to optimize data management and provide a user-friendly experience tailored specifically to the needs of our company.”
“The contribution of IdeaPort Riga has been instrumental in transforming Primekss’ Salesforce user experience, turning Salesforce from a tool to be avoided into an essential instrument at the center of a sales manager’s workday,”
Thanks to the collaboration with IdeaPort Riga, Primekss has achieved the following:
Vanaga states that the overall usage of the system has become more convenient and simplified, leading to increased adoption by employees:
“The tailored solutions provided by IdeaPort Riga have made Salesforce more user-friendly, resulting in a more efficient and streamlined workflow. As a result, the information within the
system has become richer and of higher quality. This qualitative and quantitative growth of data has enabled Primekss to gain deeper insights and make more informed decisions regarding their operations.”
As Vanaga comments, “They can quickly record or make calls using their mobile phones while simultaneously having access to a comprehensive history of contacts, discussions, and project involvement. This level of visibility and information availability has minimized the risk associated with employee turnover, as the company retains a complete record of interactions and maintains continuity in customer relationships.”